Gemini Spine

The Problem

The existing brand landscape for medical practices often relies on predictable color palettes, overused symbols, and dated typography. Gemini Spine needed a visual identity and strategy that would break away from these conventions, creating a refined and memorable presence that aligns with their values: professionalism, precision, and a personalized patient experience.

The Strategy

We developed a complete brand strategy centered around clean design, modern typography, and a distinctive color palette.

• Color Palette: A carefully curated palette was designed to feel professional yet warm, intentionally moving away from common medical colors. It evokes sophistication and sets the brand apart while maintaining a sense of trust and calm.
• Typography: Modern fonts such as Corben and Questrial were combined to create a polished, versatile type system. These pairings add a dynamic, contemporary feel to the brand.
• Logo Concept: The logo was inspired by spinal forms and geometric clarity, featuring a minimal design that is both memorable and balanced. The typography was chosen to stand confidently on its own or alongside the icon.

The Solution

The final identity for Gemini Spine is sleek and cohesive, balancing medical precision with modern design principles. The sophisticated color palette, polished typography, and distinctive logo work together to build trust and create a professional yet approachable presence in the healthcare space.