The Problem
As a new business entering a competitive and rapidly changing market, Elephant Plate needed a complete brand identity and digital presence from the ground up. The challenge was to establish a visual style, brand voice, and user experience that would resonate with young working professionals and young families interested in organic, wholesome meals while also adapting seamlessly from meal delivery to e-commerce and eventually retail.
The Strategy
Working closely with the marketing manager and CEO, we set out to create a clean, fresh aesthetic that reflected the quality of the food and the brand’s values.
- Visual Identity: Developed a vibrant, health-focused color palette paired with clean typography to communicate freshness and modernity.
- Website Design: Built a user-friendly site with intuitive navigation and strong product presentation to make browsing and ordering effortless across both meal delivery and e-commerce offerings.
- Packaging Design: Created packaging aligned with the new brand identity, ensuring a cohesive customer experience from website to doorstep and in-store.
The Solution
The final brand identity and website positioned Elephant Plate as a modern, approachable, and health-focused service. The digital platform was visually engaging, easy to navigate, and adaptable to the brand’s evolving business model. Packaging design reinforced the brand’s commitment to freshness and quality, creating a seamless and consistent experience whether customers engaged online or in the store.
