The Problem
Since this was a completely new initiative, there was no existing digital infrastructure or platform to host the event’s information. The challenge was to design and launch a website that not only captured the excitement of Jersey City’s vibrant food culture but also functioned seamlessly for both desktop and mobile users—on a tight development timeline.
The Strategy
Collaborating with the development team in India, the goal was to create a visually engaging, user-friendly website that clearly organized event information and restaurant listings.
- Design Approach: Developed a clean, modern layout with vibrant imagery to highlight participating restaurants and convey the energy of the event.
- User Experience: Designed intuitive navigation for desktop and mobile, ensuring visitors could quickly access menus, locations, and special offers.
- Collaboration: Worked closely with the dev team to translate design mockups into a functional, responsive site ready for launch ahead of the event.
The Solution
The final website provided an attractive, easy-to-navigate hub for Jersey City Restaurant Week 2022. It successfully showcased the participating restaurants, event details, and promotions while delivering a consistent user experience across devices. The site served as an essential tool in generating buzz and driving attendance for the inaugural year.